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Calls Moving to Consults - 10 Inevitable Changes in Pharma 2015​

IMS Health RM
194 subscribers
900 views 10 years ago
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM How can the pharmaceutical industry re-skill representatives to be knowledgeable consultants to physicians? Today, sales expertise is not enough. The pharmaceutical representative needs to be a broker of information. Physicians now have very limited time - and dictate when they can meet with representatives, from whom they need comprehensive information that they can pass along to their increasingly educated patients. In this video, Jo Ann Saitta, Chief Digital Officer of the CDM Group, Stephan Klaschka, Innovation and Healthcare Consultant, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, examine this shift and the challenges pharmaceutical companies may face in properly retraining their people. These challenges include: adopting a culture of learning agility; integrating silos of information; having the ability to serve up dynamic content; and training representatives to utilize technologies that will maximize their brief but demanding visits with physicians. ...more
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Calls Moving to Consults - 10 Inevitable Changes in Pharma 2015​
5Likes
900Views
2015Jan 31
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM How can the pharmaceutical industry re-skill representatives to be knowledgeable consultants to physicians? Today, sales expertise is not enough. The pharmaceutical representative needs to be a broker of information. Physicians now have very limited time - and dictate when they can meet with representatives, from whom they need comprehensive information that they can pass along to their increasingly educated patients. In this video, Jo Ann Saitta, Chief Digital Officer of the CDM Group, Stephan Klaschka, Innovation and Healthcare Consultant, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, examine this shift and the challenges pharmaceutical companies may face in properly retraining their people. These challenges include: adopting a culture of learning agility; integrating silos of information; having the ability to serve up dynamic content; and training representatives to utilize technologies that will maximize their brief but demanding visits with physicians.

IMS Health RM

194 subscribers