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Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing]

Niche Marketing Podcast
5.95K subscribers
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10K views 11 months ago Niche Marketing Podcast
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product, focusing on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. FULL EPISODE SHOWNOTES: https://www.theagencyguide.com/blog/2... EXPERT RESOURCE GUIDE: https://www.theagencyguide.com/resour... GET FOOD & BEVERAGE MARKETING HELP: https://www.theagencyguide.com/food-b... In this episode, Amy emphasizes consumer education, versatility of tahini, familial ties to tahini expertise, and strategic partnerships. We delve into establishing relationships with chefs, scaling the business, strategic entry into the grocery sector, leveraging retail channels like Amazon, and adapting to customer preferences. The discussion also covers leveraging social proof, influencer marketing, new product introductions,  …...more
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Introduction to Soom Foods and Amy Zitelman

0:00

Introduction to Tahini and Tahini Products

2:22

Initial Brand Development and Identity

8:11

Scaling Food Brand into the Restaurant Niche

12:21

Expanding Distribution to Various Cities

16:05

Transition from Restaurants to Grocery Sector

17:50

Strategy for Getting Food Brand into Whole Foods

22:09

Impact of COVID on Consumer Behavior

23:12

Rebranding and Packaging Refresh

23:48

Managing Rebranding Process

24:17

Importance of Retail Channels for Growth

27:31

Leveraging Social Proof in Penetrating Grocery Markets

29:18

Diving into Amazon and Search Keywords

42:41

Repurposing Past Earned Media for Relevance

45:50

Scaling and Delegating Responsibilities for Growth

51:54

Exploring Digital Advertising Strategies to Scale Food Brand Bigger

56:46

Educating on Versatility Beyond Hummus: Brand Campaign Opportunity

59:28
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing]
138Likes
10,861Views
2024May 10
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product, focusing on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. FULL EPISODE SHOWNOTES: https://www.theagencyguide.com/blog/2... EXPERT RESOURCE GUIDE: https://www.theagencyguide.com/resour... GET FOOD & BEVERAGE MARKETING HELP: https://www.theagencyguide.com/food-b... In this episode, Amy emphasizes consumer education, versatility of tahini, familial ties to tahini expertise, and strategic partnerships. We delve into establishing relationships with chefs, scaling the business, strategic entry into the grocery sector, leveraging retail channels like Amazon, and adapting to customer preferences. The discussion also covers leveraging social proof, influencer marketing, new product introductions, content creation, and the significance of consistent promotion. Amy underscores the importance of perseverance, understanding the target market, and recognizing the value of influencers in building a successful brand in the food and beverage industry. Want more niche marketing insights on Food and Beverage Marketing or scaling food brands? This episode is Part 6 in a multi-part series on food product marketing and sales. To continue learning on this niche, visit:    • Marketing to Retailers in the Food In...   0:00 Introduction to Soom Foods and Amy Zitelman 2:22 Introduction to Tahini and Tahini Products 8:11 Initial Brand Development and Identity 12:21 Scaling Food Brand into the Restaurant Niche 16:05 Expanding Distribution to Various Cities 17:50 Transition from Restaurants to Grocery Sector 22:09 Strategy for Getting Food Brand into Whole Foods 23:12 Impact of COVID on Consumer Behavior 23:48 Rebranding and Packaging Refresh 24:17 Managing Rebranding Process 27:31 Importance of Retail Channels for Growth 29:18 Leveraging Social Proof in Penetrating Grocery Markets 42:41 Diving into Amazon and Search Keywords 45:50 Repurposing Past Earned Media for Relevance 51:54 Scaling and Delegating Responsibilities for Growth 56:46 Exploring Digital Advertising Strategies to Scale Food Brand Bigger 59:28 Educating on Versatility Beyond Hummus: Brand Campaign Opportunity --- FULL EPISODE SHOWNOTES: https://www.theagencyguide.com/blog/2... EXPERT RESOURCE GUIDE: https://www.theagencyguide.com/resour... GET FOOD & BEVERAGE MARKETING HELP: https://www.theagencyguide.com/food-b... #FoodMarketing #BeverageBranding #FoodAndDrinkMarketing #FoodBrandingTips #MarketingStrategy #FoodBusiness #DigitalMarketing #SocialMediaMarketing #FoodBranding #foodproductmarketing #tahini #ecommercebusiness #foodmarketingconsultant #foodmarketingagency
44 episodes
Niche Marketing Podcast
Niche Marketing Podcast

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Niche Marketing Podcast

5.95K subscribers
42
Food & Beverage Marketing
by Niche Marketing Podcast