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A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg

two & a half gamers
11.1K subscribers
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1.7K views 1 month ago
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. Additionally, the episode covers strategies for soft launching, selecting mediation platforms, and scaling ad revenue effectively. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers. Get our MERCH NOW: 25gamers.com/shop --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry n …...more
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A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg
66Likes
1,753Views
Mar 122025
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. Additionally, the episode covers strategies for soft launching, selecting mediation platforms, and scaling ad revenue effectively. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers. Get our MERCH NOW: 25gamers.com/shop --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: https://creators.spotify.com/pod/show... Join our slack channel here: https://join.slack.com/t/two-and-half... Chapters 00:00 Introduction to Ad Monetization Metrics 02:57 Understanding ECPM and Fill Rate 05:46 Key Metrics: Ad ARPDAU and Engagement Rates 09:07 The Role of Ad Networks in Monetization 11:53 How Ad Networks Determine ECPM 15:08 Revenue Models of Ad Networks 17:53 Soft Launching and Impression Value 21:08 Choosing a Mediation Platform 23:57 Scaling Your Ad Revenue 27:07 Best Practices for Network Selection --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠  / jakubremiar   --------------------------------------- Takeaways Ad ARPDAU is crucial for tracking performance. ECPM and fill rate together determine ad revenue. Higher user engagement leads to increased ad revenue. Ad networks connect advertisers with app users. Understanding how networks determine ECPM is essential. Ad networks charge margins and fees for services. During soft launch, focus on ad viewer rates. Choosing the right mediation platform impacts revenue. Scaling ad revenue requires adding competitive networks. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancari... Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the...

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two & a half gamers

11.1K subscribers