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Jay Reno of Feather, a Furniture Subscription Startup

Y Combinator
1.77M subscribers
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12K views 5 years ago
Jay Reno is the CEO and founder of Feather. Feather is a furniture subscription service. They were in the Summer 2017 batch of YC.   / jayjreno   You can check out their furniture at LiveFeather.com and if you live in LA, SF, or New York you can try out the service. https://www.livefeather.com/ The YC podcast is hosted by Craig Cannon. https://www.livefeather.com/ Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - Intro 00:20 - Opting out of owning furniture 6:00 - Feather's prototype 8:50 - How much did he make from his MVP? 9:30 - How many products did they have? 11:45 - Legacy competitors 13:35 - Changing branding from RentFeather.com to LiveFeather.com 15:30 - Customer interviews and learnings 18:00 - Scaling a company with physical products 21:00 - Why expand to other markets vs focus on one? 23:30 - Who to hire and when in a logistics-heavy business 25:40 - Unexpected learnings from scaling Feather 27:25 - Feeling his role change over time 29:15 - Counterintuitive advice 34:50 - Advice for YC founders after Demo Day ...more
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Intro

0:00

Opting out of owning furniture

0:20

Feather's prototype

6:00

How much did he make from his MVP?

8:50

How many products did they have?

9:30

Legacy competitors

11:45

Changing branding from RentFeather.com to LiveFeather.com

13:35

Customer interviews and learnings

15:30

Scaling a company with physical products

18:00

Why expand to other markets vs focus on one?

21:00

Who to hire and when in a logistics-heavy business

23:30

Unexpected learnings from scaling Feather

25:40

Feeling his role change over time

27:25

Counterintuitive advice

29:15

Advice for YC founders after Demo Day

34:50
Jay Reno of Feather, a Furniture Subscription Startup
182Likes
12,027Views
2019Aug 14
Jay Reno is the CEO and founder of Feather. Feather is a furniture subscription service. They were in the Summer 2017 batch of YC.   / jayjreno   You can check out their furniture at LiveFeather.com and if you live in LA, SF, or New York you can try out the service. https://www.livefeather.com/ The YC podcast is hosted by Craig Cannon. https://www.livefeather.com/ Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - Intro 00:20 - Opting out of owning furniture 6:00 - Feather's prototype 8:50 - How much did he make from his MVP? 9:30 - How many products did they have? 11:45 - Legacy competitors 13:35 - Changing branding from RentFeather.com to LiveFeather.com 15:30 - Customer interviews and learnings 18:00 - Scaling a company with physical products 21:00 - Why expand to other markets vs focus on one? 23:30 - Who to hire and when in a logistics-heavy business 25:40 - Unexpected learnings from scaling Feather 27:25 - Feeling his role change over time 29:15 - Counterintuitive advice 34:50 - Advice for YC founders after Demo Day

Follow along using the transcript.

Y Combinator

1.77M subscribers