How can you hire highly skilled workers, persuade them to work for free, and then release your product to the masses for free? It's not impossible; in fact, several active companies such as Linux and Wikipedia has accomplished this feat. In this video, the Royal Society for the encouragement of Arts, Manufactures, and Commerce gives a comprehensive animated seminar on what motivates workers to work, and how to take advantage of that as a business. This video, which is animated entirely on a whiteboard, is extremely valuable, especially for those marketing and sales professionals. The animation is clean, clever, and imaginative, and illustrates the various studies and research used in this piece extremely well. …...more
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