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DROWSY DRIVER. It’s time to stop. Take a break.
Up to a quarter of fatal crashes are due to tired drivers falling asleep at the wheel.
The AA Charitable Trust and FIA Foundation are raising awareness of the dangers of driver fatigue with a new ad by adam&eveDDB
#Drowsydriver
Directed by Big Red Button from Biscuit Filmworks UK.
Other credits
Client: Edmund King, AA President (@AApresident)
Chief Creative Officer: Richard Brim
Group Executive Creative Director: Ben Tollett
Copywriter: Alex Lucas
Art director: Jon Farley
Planning Partner: Nick Hirst
Planner: Tom Sussman
Managing Director: Paul Billingsley
Account Director: Rob Jones
Account Manager: Charlie Simpson
Agency Producer: Hannah Needham
Executive Producer: Hanna Bayatti at Biscuit Filmworks UK
Producer: Camilla Cullen
Editor: Nick Allix at The Playroom
Post-production: Electric Theatre Collective
Audio post-production: Neil Johnson at Factory Studios
Music Production: Goldstein…...more
DROWSY DRIVER. It’s time to stop. Take a break.
Up to a quarter of fatal crashes are due to tired drivers falling asleep at the wheel.
The AA Charitable Trust and FIA Foundation are raising awareness of the dangers of driver fatigue with a new ad by adam&eveDDB
#Drowsydriver
Directed by Big Red Button from Biscuit Filmworks UK.
Other credits
Client: Edmund King, AA President (@AApresident)
Chief Creative Officer: Richard Brim
Group Executive Creative Director: Ben Tollett
Copywriter: Alex Lucas
Art director: Jon Farley
Planning Partner: Nick Hirst
Planner: Tom Sussman
Managing Director: Paul Billingsley
Account Director: Rob Jones
Account Manager: Charlie Simpson
Agency Producer: Hannah Needham
Executive Producer: Hanna Bayatti at Biscuit Filmworks UK
Producer: Camilla Cullen
Editor: Nick Allix at The Playroom
Post-production: Electric Theatre Collective
Audio post-production: Neil Johnson at Factory Studios
Music Production: Goldstein…...more