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How to Engineer Marketing Success – Patrick McKenzie (Patio11) – MicroConf 2012

MicroConf
107K subscribers
13K views 5 years ago #microconf #microconf2012
Having a day job doesn't have to be an insurmountable barrier to running a successful software business. Patrick walks you through development and marketing methods to make most effective use of your spare time, allowing you to get your business up and running and begin learning from it. Some of the techniques include making MVPs, low-touch sales processes, and ways to improve your development process so you spend less time firefighting and more time moving forward. Check out Patrick’s MicroConf speakers page for more talks → https://microconf.com/speakers/patric... MicroConf 2012 https://microconf.com #microconf #microconf2012 MicroConf Connect → http://microconfconnect.com Twitter →   / microconf   E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter →   / stripe   ► Basecamp https://basecamp.com Twitter →   / basecamp   ...more
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These chapters are auto-generated

Intro

0:00

A Quick Update On The Bingo Story

1:14

Updates On The Other Stuff

3:57

My Newest Business

6:32

Why Did You Pick That Problem?

7:06

How Did You Know It Would Sell?

9:58

How To Read A Pricing Grid

14:41

SaaS Mathematics 101

18:34

How To Price Stuff?

19:00

Tips For Successful Email Capture

26:29

Quid Pro Quo: Ask At Trial

27:36

Quid Pro Quo: One-Off Resource

29:04

Quid Pro Quo: One-Off Tool

30:00

Three Simple Ways To Put Out That

32:12

More Salesy Stuff To Do

33:28

Learn from the Masters

35:26

Does This Remind You Of Anything?

37:31

Three Steps To Improving FRE

39:37

Instrument A Funnel for Your FRE

40:22

Fix Weak Spots In The Funnel

41:08

A Deep Topic But In General

43:42
How to Engineer Marketing Success – Patrick McKenzie (Patio11) – MicroConf 2012
295Likes
13,253Views
2019Dec 13
Having a day job doesn't have to be an insurmountable barrier to running a successful software business. Patrick walks you through development and marketing methods to make most effective use of your spare time, allowing you to get your business up and running and begin learning from it. Some of the techniques include making MVPs, low-touch sales processes, and ways to improve your development process so you spend less time firefighting and more time moving forward. Check out Patrick’s MicroConf speakers page for more talks → https://microconf.com/speakers/patric... MicroConf 2012 https://microconf.com #microconf #microconf2012 MicroConf Connect → http://microconfconnect.com Twitter →   / microconf   E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter →   / stripe   ► Basecamp https://basecamp.com Twitter →   / basecamp  

Follow along using the transcript.

MicroConf

107K subscribers