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Google is increasingly confronted with AI content. But what does it do with it? Promote it or punish it?
In this video, I break down how Google's algorithms actually work in 2025 — and why simply "writing an article with ChatGPT" is no longer enough.
Many people think that keywords and structure are everything. But Google analyzes user behavior, language patterns, deduplication, usefulness, and even hidden signals. I showed how it all works — and why your text can fly out of the index, even if it is "unique".
📌 From the video you will learn:
🟩Why websites lose traffic even with “unique” AI content.
🟩 How Google recognizes template texts without an AI detector.
🟩 How SpamBrain, Helpful Content, RankBrain work and why you should be afraid of them.
🟩 Who is the GPT operator and how does it help in SEO.
🟩 What language constructs do AI “burn” and how to remove them.
🟩 Why usefulness and engagement are more important than keywords.
Before…...more
Google is increasingly confronted with AI content. But what does it do with it? Promote it or punish it?
In this video, I break down how Google's algorithms actually work in 2025 — and why simply "writing an article with ChatGPT" is no longer enough.
Many people think that keywords and structure are everything. But Google analyzes user behavior, language patterns, deduplication, usefulness, and even hidden signals. I showed how it all works — and why your text can fly out of the index, even if it is "unique".
📌 From the video you will learn:
🟩Why websites lose traffic even with “unique” AI content.
🟩 How Google recognizes template texts without an AI detector.
🟩 How SpamBrain, Helpful Content, RankBrain work and why you should be afraid of them.
🟩 Who is the GPT operator and how does it help in SEO.
🟩 What language constructs do AI “burn” and how to remove them.
🟩 Why usefulness and engagement are more important than keywords.
Before you publish content on your site, watch this video - it will help you avoid Google filters and save traffic.
Content:
00:00 – Introduction
01:49 – How Google Evaluates AI Content
05:25 – Current algorithms and strategies
08:40 – Web Spam and Scaling Issues
11:05 – Google's main rule: EEAT is more important than the author
14:57 – Engagement Metrics and Updates
18:24 – GPT Operator: A New Profession
23:51 – Practice: How to write useful text with AI
29:00 – Conclusion
Useful links:
How we fought spam in Google Search in 2021: https://developers.google.com/search/...
Google Search Ranking Systems Guide: https://developers.google.com/search/...
Can Google detect AI content? 4 ways to avoid detection: https://seo.ai/blog/can-google-detect...
Free AI Detector: https://unmiss.com/ai-detector-tool
New ways we're tackling spammy, low-quality content on Search: https://blog.google/products/search/g...
What authors should know about the new helpful content algorithm that Google has been using since August 2022: https://developers.google.com/search/...
Grok: https://grok.com
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