Sign in to confirm you’re not a bot
This helps protect our community. Learn more

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

Y Combinator
1.77M subscribers
<__slot-el>
<__slot-el>
12K views 5 years ago
Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.   / cjgbest   https://substack.com/ Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.   / jgill333   https://backtracks.fm/ The YC podcast is hosted by Craig Cannon.   / craigcannon   Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - Intros 00:25 - Paid vs advertising in podcasting 2:55 - Are advertisers overpaying for podcast ads? 5:35 - What percent of the market will ultimately be paid content? 7:35 - Payment mechanisms 9:10 - Price anchoring 11:50 - Individual creators vs brands 16:45 - Deplatforming 18:15  …...more
...more

Intros

0:00

Paid vs advertising in podcasting

0:25

Are advertisers overpaying for podcast ads?

2:55

What percent of the market will ultimately be paid content?

5:35

Payment mechanisms

7:35

Price anchoring

9:10

Individual creators vs brands

11:50

Deplatforming

16:45

Spotify

18:15

Discovery and growth in newsletters

19:45

Public and private feeds

22:05

Apple's role

24:45

Will education be the driver of paid content?

26:00

Educational podcasters in China

29:45

How are their newsletter and podcast customers growing?

31:45

Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?

35:40

Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?

37:35

Measurement

43:00

Best practices for new podcasters and newsletter creators

44:45
Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks
290Likes
12,884Views
2019May 15
Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.   / cjgbest   https://substack.com/ Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.   / jgill333   https://backtracks.fm/ The YC podcast is hosted by Craig Cannon.   / craigcannon   Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - Intros 00:25 - Paid vs advertising in podcasting 2:55 - Are advertisers overpaying for podcast ads? 5:35 - What percent of the market will ultimately be paid content? 7:35 - Payment mechanisms 9:10 - Price anchoring 11:50 - Individual creators vs brands 16:45 - Deplatforming 18:15 - Spotify 19:45 - Discovery and growth in newsletters 22:05 - Public and private feeds 24:45 - Apple's role 26:00 - Will education be the driver of paid content? 29:45 - Educational podcasters in China 31:45 - How are their newsletter and podcast customers growing? 35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook? 37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC? 43:00 - Measurement 44:45 - Best practices for new podcasters and newsletter creators

Follow along using the transcript.

Y Combinator

1.77M subscribers