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Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway. | Sweat Equity Ep. 17

Sweat Equity
10.4K subscribers
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3.6K views 1 year ago Sweat Equity With Alex & Brian
Alex and Brian sit down with Kane Kallaway (‪@kallaway‬ ) to discuss the secrets to his success after just 1 year of full-time content creation. They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week. 💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS: https://link.chtbl.com/sweat-equity Follow Kane on Everything: Newsletter: http://www.”Blueprint.game IG:   / kanekallaway   YouTube: ‪@kallaway‬ TikTok:   / kanekallaway   wknds Podcast: ‪@wkndstv‬ -------------------- 🔥 WANT FREE GAM …...more
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Intro & Kane's Creator Journey

0:00

"The Artist Gap". The challenges of learning how to make content.

6:21

Are side hustles possible? The importance of going all-in.

8:33

Kane's content creation process, explained.

15:01

Should you give away your business' biggest secrets?

17:07

Top of funnel vs bottom of funnel content. Which is more important?

23:23

When Ben Shapiro STOLE Kane's content.

29:57

Kane got an Apple Vision Pro.

35:05

How important is Quality in being a successful creator?

36:10

What is the most important aspect of high quality content?

38:34

Kane's storytelling structure.

40:05

How to write a good hook.

41:34

Coming up with a fresh take about something that's huge.

45:29

Is Kane going to go in on YouTube?

47:11

Identity Dissonance & Drifting from the goal

49:52

How do you keep your focus when working on so many things?

53:02
Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway. | Sweat Equity Ep. 17
143Likes
3,699Views
2024Feb 27
Alex and Brian sit down with Kane Kallaway (‪@kallaway‬ ) to discuss the secrets to his success after just 1 year of full-time content creation. They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week. 💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS: https://link.chtbl.com/sweat-equity Follow Kane on Everything: Newsletter: http://www.”Blueprint.game IG:   / kanekallaway   YouTube: ‪@kallaway‬ TikTok:   / kanekallaway   wknds Podcast: ‪@wkndstv‬ -------------------- 🔥 WANT FREE GAME? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX: For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- CHAPTERS: 00:00 Intro & Kane's Creator Journey 06:21 "The Artist Gap". The challenges of learning how to make content. 08:33 Are side hustles possible? The importance of going all-in. 15:01 Kane's content creation process, explained. 17:07 Should you give away your business' biggest secrets? 23:23 Top of funnel vs bottom of funnel content. Which is more important? 29:57 When Ben Shapiro STOLE Kane's content. 35:05 Kane got an Apple Vision Pro. 36:10 How important is Quality in being a successful creator? 38:34 What is the most important aspect of high quality content? 40:05 Kane's storytelling structure. 41:34 How to write a good hook. 45:29 Coming up with a fresh take about something that's huge. 47:11 Is Kane going to go in on YouTube? 49:52 Identity Dissonance & Drifting from the goal 53:02 How do you keep your focus when working on so many things?
Sweat Equity With Alex & Brian
Sweat Equity

Follow along using the transcript.

Sweat Equity

10.4K subscribers