We’re thrilled to release this new Creativity From The Other Side episode featuring NYFA 2025 Executive Jury member and CCO of GUT NY, Lucas Bongioanni.
In this energizing conversation with David Sable, Lucas unpacks what it really takes to push creative boundaries — and why the best ideas demand courage, trust, and total buy-in from everyone involved. He shares how instinct plays a role in decision-making, how trust is built across teams, and why co-owning the process between agency and client is key to doing breakthrough work.
It’s a masterclass in creative leadership — honest, sharp, and packed with insight for anyone who believes in the power of great ideas and even greater collaboration. …...more
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