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Why Marketing Automation?

7:37

What You'll Learn

9:41

Importance of Website SEO in 2017

10:45

Introduction to SEO and Statistics

12:21

Defining Your Target Audience!

13:45

Know Your Competition - Visual

15:29

Completing Research - Necessary Tools

16:44

SEO Implementation - Part 1: Proper Coding & Placement

18:52

SEO Implementation - Part 2: Proper Tool Utilization

21:43

Continued SEO and New Market Opportunities

23:35

Utilizing Social Media for Increased SEO

25:45

My Background

27:31

What We Will Review

28:30

Pay-Per-Click (PPC) Marketing Is

29:19

Forms of Pay-Per-Click Marketing

30:00

Return-on-Investment (ROI) Tracking

31:50

Why Might It Be Important To You?

33:33

Google's Ad Revenues through 2016

36:00

Google's Annual Revenue through 2016

36:16

Google's Market Share: Ave 65%

36:46

Expanded Text Ads - October of 2016

37:24

How do you know if PPC is right for you? Process

39:09

Account Structure

40:10

Options for PPC Marketing Implementation

41:07

Thank you for your time!

41:54
Digital Marketing Strategies Overview Webinar
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2017May 15
Digital Marketing Strategies Overview Webinar presenting 3 topics:
  • Marketing Automation presented by Blue Archer
  • Search Engine Optimization: 2017 Trends presented by T-Rex Technologies, LLC
  • Google Adwords presented by Ad Ej Solutions

Follow along using the transcript.