Sign in to confirm you’re not a bot
This helps protect our community. Learn more

Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale

Y Combinator
1.77M subscribers
<__slot-el>
<__slot-el>
8.2K views 5 years ago
Michael Babineau is cofounder and CEO of Second Measure. Second Measure analyzes billions of credit card transactions to answer real-time questions on consumer behavior. They were in the Summer 2015 batch of YC and you can check them out at SecondMeasure.com.   / mikebabineau   https://secondmeasure.com/ Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo.   / ilikevests   The YC Podcast is hosted by Craig Cannon.   / craigcannon   Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - What idea did Mike apply to YC with? 00:45 - Where did the idea come from? 4:00 - From project to company 9:45 - What info did investors want to know that Second Measure could provide? 11:30 - Their first customers 14:00 - The primary use case of Second Measure for VCs 16 …...more
...more

What idea did Mike apply to YC with?

0:00

Where did the idea come from?

0:45

From project to company

4:00

What info did investors want to know that Second Measure could provide?

9:45

Their first customers

11:30

The primary use case of Second Measure for VCs

14:00

What questions are they trying to answer?

16:45

Data examples from their blog

19:00

Post: Fashion retailers have nothing to fear (yet) from the rise of Stitch Fix

20:30

Post: Holiday sales rocket Peloton memberships ahead of SoulCycle active riders

23:00

Post: Prime members deliver for Amazon every day

24:30

Second Measure's product development process

27:00

Finding good data scientists who work from first principles

29:00

Why is credit card data so messy?

36:30

Cleaning data

41:30

Using their product for competitive analysis

43:45

Their sales process

47:00

Raising money from Goldman Sachs and Citi

48:30

Focusing on a specific problem

51:30

Keeping the product compelling when it's table stakes

53:30
Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale
136Likes
8,293Views
2019May 29
Michael Babineau is cofounder and CEO of Second Measure. Second Measure analyzes billions of credit card transactions to answer real-time questions on consumer behavior. They were in the Summer 2015 batch of YC and you can check them out at SecondMeasure.com.   / mikebabineau   https://secondmeasure.com/ Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo.   / ilikevests   The YC Podcast is hosted by Craig Cannon.   / craigcannon   Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/ *** Topics 00:00 - What idea did Mike apply to YC with? 00:45 - Where did the idea come from? 4:00 - From project to company 9:45 - What info did investors want to know that Second Measure could provide? 11:30 - Their first customers 14:00 - The primary use case of Second Measure for VCs 16:45 - What questions are they trying to answer? 19:00 - Data examples from their blog 20:30 - Post: Fashion retailers have nothing to fear (yet) from the rise of Stitch Fix [https://secondmeasure.com/datapoints/...] 23:00 - Post: Holiday sales rocket Peloton memberships ahead of SoulCycle active riders [https://secondmeasure.com/datapoints/...] 24:30 - Post: Prime members deliver for Amazon every day [https://secondmeasure.com/datapoints/...] 27:00 - Second Measure's product development process 29:00 - Finding good data scientists who work from first principles 36:30 - Why is credit card data so messy? 41:30 - Cleaning data 43:45 - Using their product for competitive analysis 47:00 - Their sales process 48:30 - Raising money from Goldman Sachs and Citi 51:30 - Focusing on a specific problem 53:30 - Keeping the product compelling when it's table stakes

Follow along using the transcript.

Y Combinator

1.77M subscribers