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Stories of Market Research: The Insightrix Podcast Ep. 11 - IIeX NA 2019 Recap & Priscilla McKinney

Insightrix Research
307 subscribers
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63 views 5 years ago Stories of Market Research: The Insightrix Podcast
In this eleventh episode of our podcast series, we speak with a client success manager with our Insightrix Communities division, Jaclyn Whitley, to get the scoop on all the goings on at the Insights Innovation Exchange North America 2019 conference, what she got up to while she was there and more. We also speak with Priscilla McKinney, CEO and Mama Bird at Little Bird Marketing in Joplin, MO. Priscilla was also down at IIeX NA 2019 this year doing a master class presentation, and we were lucky to get her on the podcast to talk all about it and get a recap, as well as to pick her brain on all kinds of stuff related to marketing businesses in challenging industries - like market research. For this episode, we were joined again by Sharday Torgerson, our marketing guru here at Insightrix, as episode co-host who lent her experience and expertise to the conversation. In our action-packed chat with Priscilla, we left nothing on the cutting room flo …...more
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Episode introduction with Duncan and Sharday

0:01

Intro music

2:10

Duncan and Jaclyn recap the Insightrix Communities team's trip to IIeX NA 2019 in Austin, Texas in April

2:35

Interstitial music

7:16

Insightrix Communities advertisement

7:27

Duncan and Sharday welcome Priscilla to the show. Priscilla recaps her time at IIeX NA 2019 and the master class she presented there

8:21

Priscilla dives further into the topic of segmentation and personas

10:46

Priscilla discusses the importance of getting marketing messages in front of the right people

19:31

Priscilla offers some statistics and background on effective content marketing strategies

22:51

Duncan, Sharday and Priscilla discuss innovation in marketing and in market research

26:20

Priscilla offers some tips and tricks on getting messages to break through other than through personification

31:25

Priscilla and Duncan discuss the value that amplification tools like social media platforms and YouTube can offer marketers, as well as their drawbacks

35:19

Priscilla and Sharday talk about the value of market research to validate and test marketing initiatives, as well as some of the pitfalls that marketers can fall into when working under assumptions

38:31

Priscilla discusses the need for marketing efforts to be aligned with a strong sales presence

41:17

Priscilla drills down the value and need for personification strategy in marketing

43:55

Priscilla speaks about Insights Marketing Day, as well as the resources available on the Little Bird Marketing website. Duncan and Sharday thank Priscilla for appearing on Stories of Market Research: The Insightrix Podcast

45:33

Interstitial music

49:30

Episode outro

49:50

Outro music

51:50
Stories of Market Research: The Insightrix Podcast Ep. 11 - IIeX NA 2019 Recap & Priscilla McKinney
2Likes
63Views
2019Jun 11
In this eleventh episode of our podcast series, we speak with a client success manager with our Insightrix Communities division, Jaclyn Whitley, to get the scoop on all the goings on at the Insights Innovation Exchange North America 2019 conference, what she got up to while she was there and more. We also speak with Priscilla McKinney, CEO and Mama Bird at Little Bird Marketing in Joplin, MO. Priscilla was also down at IIeX NA 2019 this year doing a master class presentation, and we were lucky to get her on the podcast to talk all about it and get a recap, as well as to pick her brain on all kinds of stuff related to marketing businesses in challenging industries - like market research. For this episode, we were joined again by Sharday Torgerson, our marketing guru here at Insightrix, as episode co-host who lent her experience and expertise to the conversation. In our action-packed chat with Priscilla, we left nothing on the cutting room floor. Priscilla, Duncan and Sharday discuss persona building and strategies, long-winded buyers’ journeys, how businesses marketing in challenging industries can break through the noise and get noticed, new innovations in marketing and market research (and established ones that still seem pretty innovative) and much, much more. You can learn more about Little Bird Marketing on their website: www.littlebirdmarketing.com/ There, you can find all kinds of resources, including information on building client personas, social media engagement, email campaign tips and much more on the Little Bird Marketing website: www.littlebirdmarketing.com/resources/ Little Bird Marketing has partnered with Greenbook to host the North America Insights Marketing Day event in Denver in October. You can check out the event website for details: www.insights-marketing.org If you'd like to learn more about the Insights Innovation Exchange conference, check out their website: www.iiex-na.insightinnovation.org/ Get more from Insightrix Research Get more content from Insightrix Research Check out the Insightrix blog roll for informative articles about everything and anything market research related: insightrix.com/market-research-industry-blog/ You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published! Transcript 00:01 Episode introduction with Duncan and Sharday 02:10 Intro music 02:35 Duncan and Jaclyn recap the Insightrix Communities team's trip to IIeX NA 2019 in Austin, Texas in April 07:16 Interstitial music 07:27 Insightrix Communities advertisement 08:21 Duncan and Sharday welcome Priscilla to the show. Priscilla recaps her time at IIeX NA 2019 and the master class she presented there 10:46 Priscilla dives further into the topic of segmentation and personas 19:31 Priscilla discusses the importance of getting marketing messages in front of the right people 22:51 Priscilla offers some statistics and background on effective content marketing strategies 26:20 Duncan, Sharday and Priscilla discuss innovation in marketing and in market research 31:25 Priscilla offers some tips and tricks on getting messages to break through other than through personification 35:19 Priscilla and Duncan discuss the value that amplification tools like social media platforms and YouTube can offer marketers, as well as their drawbacks 38:31 Priscilla and Sharday talk about the value of market research to validate and test marketing initiatives, as well as some of the pitfalls that marketers can fall into when working under assumptions 41:17 Priscilla discusses the need for marketing efforts to be aligned with a strong sales presence 43:55 Priscilla drills down the value and need for personification strategy in marketing 45:33 Priscilla speaks about Insights Marketing Day, as well as the resources available on the Little Bird Marketing website. Duncan and Sharday thank Priscilla for appearing on Stories of Market Research: The Insightrix Podcast 49:30 Interstitial music 49:50 Episode outro 51:50 Outro music
41 episodes
Stories of Market Research: The Insightrix Podcast
Insightrix Research

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Insightrix Research

307 subscribers