Keys to Growing an International After School & Youth Enrichment Franchise Brand

Keys to Growing an International After School & Youth Enrichment Franchise Brand | PODCAST

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2024Apr 12

Matt Rogers, CMO of Code Ninjas, and Megan Bowling, with Stretch-n-Grow, discuss the trends and challenges in the out-of-school time and enrichment industry. They highlight the increase in options for schools to find enrichment programs and the growth of multi-brand franchise owners. The conversation also touches on the changing demands of parents, who are becoming more selective and seeking personalized experiences for their children. The importance of brand and its role in remaining competitive is emphasized, along with the need to balance competing priorities and demands. The dangers associated with rapid business growth, such as staffing and maintaining quality, are also addressed. The conversation covers the onboarding and training processes for franchisees in the early childhood education industry. The two also discuss the importance of hands-on training and continuous professional development for franchisees, as well as the challenges of finding the right staff members. Finally, they touch on building new revenue streams and the use of technology in their businesses. Chapters 00:00 Introduction and Overview of Organizations 07:04 The Role of Brand in Remaining Competitive 28:28 Onboarding and Training Process for Franchisees 36:09 The Role of Technology in Streamlining Operations 43:15 Expanding Revenue Streams and New Franchise Opportunities

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