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I spoke to 3 Founders about MAKING ADS (feat. Dara Denney)

Barry Hott
3.98K subscribers
9.2K views 8 months ago
🚀 Ready to actually understand what’s working in your Meta ads? Join the next cohort of Building Ads with Barry — kicking off May 19. 👉 https://www.buildingadswithbarry.com ⸻ 🧠 Want to audit your ad account like a pro? Get my Facebook/Meta Ad Account Audit Template — the exact one I use with clients: 👉 http://www.hottgrowth.com/billion-dol... Need direct advice? Book a 1:1 consulting call with me on my HottLine: 👉 https://www.hottgrowth.com/hottline Need help on your ad creative, media buying, CRO or anything else to help you scale? 👉 https://www.hottgrowth.com/contact ⸻ 👋 Who the hell am I? I’m Barry Hott — performance marketer, growth strategist, and creator of ugly ads that scale. Since 2008, I’ve managed over $600M in Meta ad spend, helped brands like AG1, Toyota, The Perfect Jean, and True Classic grow fast, and built a system for ads that don’t just look good in a dashboard — they actually sell. ⸻ 📫 Stay connected: Twitter: …...more
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Intro

0:00

Welcome to the Creative Roundtable

0:35

Introducing Guests Through Their Ads

0:57

Flakes: Solving Your Own Problem

6:14

Tushy: Making Toileting Delightful

7:16

Dara's Creative Journey

10:40

The Perfect Jean: Born from Ugly Ads

12:12

Importance of Creative Testing

16:40

The Value of Creative Freedom

20:46

The Power of Storytelling in Ads

24:31

The "So What?" Test

30:10

The First Moment Matters

33:26

The #1 Skill to Making Great Ads

36:02

Finding Inspiration in Different Places

43:10

Having Fun with Creative

45:44

The Truth About Ad Fatigue

49:20

"UGC" Ads

53:40

The TikTokification

56:25

Creative Volume vs Quality

58:40

What Make an Ad Scale

1:03:26

Learning from QVC and Infomercials

1:07:16

Dara's Prediction for 2025

1:12:33

Educating creative marketers

1:14:21

CEO Involvement in Creative

1:16:28

Ad Fatigue and Meta vs TikTok ads

1:21:00

Paid vs Organic Strategy

1:22:38

Final Thoughts

1:25:50

Check out Building Ads with Barry

1:26:20
I spoke to 3 Founders about MAKING ADS (feat. Dara Denney)
367Likes
9,269Views
Dec 62024
🚀 Ready to actually understand what’s working in your Meta ads? Join the next cohort of Building Ads with Barry — kicking off May 19. 👉 https://www.buildingadswithbarry.com ⸻ 🧠 Want to audit your ad account like a pro? Get my Facebook/Meta Ad Account Audit Template — the exact one I use with clients: 👉 http://www.hottgrowth.com/billion-dol... Need direct advice? Book a 1:1 consulting call with me on my HottLine: 👉 https://www.hottgrowth.com/hottline Need help on your ad creative, media buying, CRO or anything else to help you scale? 👉 https://www.hottgrowth.com/contact ⸻ 👋 Who the hell am I? I’m Barry Hott — performance marketer, growth strategist, and creator of ugly ads that scale. Since 2008, I’ve managed over $600M in Meta ad spend, helped brands like AG1, Toyota, The Perfect Jean, and True Classic grow fast, and built a system for ads that don’t just look good in a dashboard — they actually sell. ⸻ 📫 Stay connected: Twitter:   / binghott   Instagram:   / binghott   LinkedIn:   / binghott   Newsletter: https://www.haveaclues.com ⸻ I sat down with Jason Goode from Flakes, Justin Allen from Tushy (not THAT Tushy), Ovadia Lebaton from The Perfect Jean and Dara Denney from ‪@DaraDenney‬ to talk about making ads people don't hate. 00:00 Intro 00:35 Welcome to the Creative Roundtable 00:57 Introducing Guests Through Their Ads 06:14 Flakes: Solving Your Own Problem 07:16 Tushy: Making Toileting Delightful 10:40 Dara's Creative Journey 12:12 The Perfect Jean: Born from Ugly Ads 16:40 Importance of Creative Testing 20:46 The Value of Creative Freedom 24:31 The Power of Storytelling in Ads 30:10 The "So What?" Test 33:26 The First Moment Matters 36:02 The #1 Skill to Making Great Ads 43:10 Finding Inspiration in Different Places 45:44 Having Fun with Creative 49:20 The Truth About Ad Fatigue 53:40 "UGC" Ads 56:25 The TikTokification 58:40 Creative Volume vs Quality 1:03:26 What Make an Ad Scale 1:07:16 Learning from QVC and Infomercials 1:12:33 Dara's Prediction for 2025 1:14:21 Educating creative marketers 1:16:28 CEO Involvement in Creative 1:21:00 Ad Fatigue and Meta vs TikTok ads 1:22:38 Paid vs Organic Strategy 1:25:50 Final Thoughts 1:26:20 Check out Building Ads with Barry Join Building Ads with Barry 👉 https://www.buildingadswithbarry.com/

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Barry Hott

3.98K subscribers