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Honda's Super Bowl XLIV Ad All-New Accord Crosstour

auto123
12.1K subscribers
94K views 15 years ago
Full article at http://bit.ly/cheOl9 - As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. "Squirrel" is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch. ...more
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Honda's Super Bowl XLIV Ad All-New Accord Crosstour
27Likes
94,182Views
2010Feb 3
Full article at http://bit.ly/cheOl9 - As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. "Squirrel" is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch.

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auto123

12.1K subscribers