Brave UX: Steve Krug - Why Our Work in UX Will Never Be Done

The Space InBetween
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6.8K views 4 years ago Brave UX with Brendan Jarvis 🇺🇦
Steve Krug reflects on 30+ years of contribution to the field of UX, including two best-selling books, in this wide-ranging conversation about usability. ⭐ How did you present the findings of your first UX research report? ⭐ What is the greatest usability challenge we face as a society? ⭐ What do you do when people don't see the value of user testing? ⭐ Have we seen the end of the usability consultant? ⭐ Why should we make recruiting for usability tests easier? #UX #Usability #UsabilityTesting #UXDesign #UXR #UXResearch #UserResearch #DesignLeadership #ProductDesign ====== Who is Steve Krug? Steve is a former usability consultant and author of the world-famous UX book, “Don’t Make Me Think: A Common Sense Approach to Web (and Mobile) Usability”, which is now in its third edition and has sold over 600,000 copies. For over 25 years Steve worked as as usability consultant, through his firm Advanced Common Sense, where he helped clients incl …...more
...more

Start

0:00

Steve’s introduction

0:19

Who was Don Herbert and what influence did he have on Steve?

2:17

Why does Steve love doing live demos of usability tests?

4:02

How did Steve become a usability consultant?

6:07

How did Steve present the findings of his first UX research report?

11:02

Who taught Steve how to do usability testing?

13:27

What influence did Steve have on his son’s decision to study UX?

15:19

Why does Steve think his son chose UX as a career?

16:18

What does Steve's son feel about being in the same field as him?

17:26

Does Steve see usability problems everywhere?

18:30

What does Steve really loathe that he’s actually really good at?

19:49

What has Steve realised about procrastination?

22:28

Is there anything Steve feels like he wants to change in his books?

29:52

How does Steve feel about the success that “Don’t Make Me Think” has had?

31:56

What influence did Steve’s older brother have on his life?

33:29

What's the biggest lesson Steve hopes people take from “Don’t Make Me Think”

35:29

Have we gotten better at testing experiences with users?

36:28

What surprises you about UX in 2021?

37:54

Have we seen the end of the usability consultant?

38:20

Who does Steve think we have to thank for the explosion of UX careers?

38:46

Is there a dark side to UX and usability?

39:46

What does Steve mean when he says "there are few absolute truths in UX"?

41:35

Why is it important for product teams to get involved in usability testing?

43:20

How can you encourage more people to observe sessions?

45:05

How likely is it that people will watch recordings of usability tests?

49:09

How do you work out what are the most important usability problems to fix?

49:23

Why is it important to focus on doing the least you possibly can to fix a problem?

53:20

When does it make sense to start doing usability testing?

54:20

What do you do if you can’t find the right participants?

56:17

How clear should your user experience be for non-representative users?

57:46

What do you say when someone tells you that your test is not statistically significant?

58:55

Why should we make recruiting for usability tests easier?

59:37

How should you evaluate non-screen based user experiences?

1:00:12

How should UX researchers think about their role within the wider product team?

1:01:56

What do you do when people don't see the value of user testing?

1:05:50

How does Steve feel about the impact of social media on society?

1:07:10

What’s the greatest usability challenge we face as a society today?

1:08:35

Game: What comes to mind when I say...?

1:12:03

What is Steve’s advice to all people studying or working in UX today?

1:14:06

Closing out the show - Thanks, Steve!

1:14:58
Brave UX: Steve Krug - Why Our Work in UX Will Never Be Done
163Likes
6,859Views
2021Mar 22
Steve Krug reflects on 30+ years of contribution to the field of UX, including two best-selling books, in this wide-ranging conversation about usability. ⭐ How did you present the findings of your first UX research report? ⭐ What is the greatest usability challenge we face as a society? ⭐ What do you do when people don't see the value of user testing? ⭐ Have we seen the end of the usability consultant? ⭐ Why should we make recruiting for usability tests easier? #UX #Usability #UsabilityTesting #UXDesign #UXR #UXResearch #UserResearch #DesignLeadership #ProductDesign ====== Who is Steve Krug? Steve is a former usability consultant and author of the world-famous UX book, “Don’t Make Me Think: A Common Sense Approach to Web (and Mobile) Usability”, which is now in its third edition and has sold over 600,000 copies. For over 25 years Steve worked as as usability consultant, through his firm Advanced Common Sense, where he helped clients including Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund, to remove friction from experiences. ====== Find Steve here: Website: http://stevekrug.com/ Twitter:   / skrug   📚 Steve’s Books: Don’t Make Me Think: A Common Sense Approach to Web (and Mobile) Usability 🛒 Amazon - https://amzn.to/30Gci6C Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems 🛒 Amazon - https://amzn.to/3cruQwL ====== 00:00 Start 00:19 Steve’s introduction 02:17 Who was Don Herbert and what influence did he have on Steve? 04:02 Why does Steve love doing live demos of usability tests? 06:07 How did Steve become a usability consultant? 11:02 How did Steve present the findings of his first UX research report? 13:27 Who taught Steve how to do usability testing? 15:19 What influence did Steve have on his son’s decision to study UX? 16:18 Why does Steve think his son chose UX as a career? 17:26 What does Steve's son feel about being in the same field as him? 18:30 Does Steve see usability problems everywhere? 19:49 What does Steve really loathe that he’s actually really good at? 22:28 What has Steve realised about procrastination? 29:52 Is there anything Steve feels like he wants to change in his books? 31:56 How does Steve feel about the success that “Don’t Make Me Think” has had? 33:29 What influence did Steve’s older brother have on his life? 35:29 What's the biggest lesson Steve hopes people take from “Don’t Make Me Think” 36:28 Have we gotten better at testing experiences with users? 37:54 What surprises you about UX in 2021? 38:20 Have we seen the end of the usability consultant? 38:46 Who does Steve think we have to thank for the explosion of UX careers? 39:46 Is there a dark side to UX and usability? 41:35 What does Steve mean when he says "there are few absolute truths in UX"? 43:20 Why is it important for product teams to get involved in usability testing? 45:05 How can you encourage more people to observe sessions? 49:09 How likely is it that people will watch recordings of usability tests? 49:23 How do you work out what are the most important usability problems to fix? 53:20 Why is it important to focus on doing the least you possibly can to fix a problem? 54:20 When does it make sense to start doing usability testing? 56:17 What do you do if you can’t find the right participants? 57:46 How clear should your user experience be for non-representative users? 58:55 What do you say when someone tells you that your test is not statistically significant? 59:37 Why should we make recruiting for usability tests easier? 01:00:12 How should you evaluate non-screen based user experiences? 01:01:56 How should UX researchers think about their role within the wider product team? 01:05:50 What do you do when people don't see the value of user testing? 01:07:10 How does Steve feel about the impact of social media on society? 01:08:35 What’s the greatest usability challenge we face as a society today? 01:12:03 Game: What comes to mind when I say...? 01:14:06 What is Steve’s advice to all people studying or working in UX today? 01:14:58 Closing out the show - Thanks, Steve! ====== Liked what you saw and want to see more? Subscribe to the channel: 🔔 https://bit.ly/311OgpS You can also subscribe and listen to the audio version on: 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://ihr.fm/2MLLQoG 🎧 Google Podcasts - https://bit.ly/2LCXXUn 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Stitcher - https://bit.ly/3ezPSw0 Follow us on our other social channels for more great UX research and product management tips, interviews and insights! 🤝 LinkedIn:   / the-.  . 📷 Instagram:   / thespaceinb.  . ====== Hosted by Brendan Jarvis: LinkedIn:   / brendanjarvis   Website: https://thespaceinbetween.co.nz/ Twitter:   / brendanjarvis  
Brave UX with Brendan Jarvis 🇺🇦
The Space InBetween

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The Space InBetween

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